Beyond the Pills: Novartis Goes Digital to Reshape the Healthcare System

Novartis International AG, a Swiss multinational pharmaceutical company based in Basel, Switzerland, was founded in 1996. In 1996, Ciba-Geigy merged with Sandoz , and the pharmaceutical and agrochemical divisions of both companies formed Novartis as an independent entity. Novartis AG provided healthcare solutions. The company was a multinational corporation which had a group of companies specializing in the development, research, manufacturing, and marketing of healthcare products. Its businesses were divided into six operating divisions: Pharmaceuticals, Alcon (eye care), Vaccines and Diagnostics, Sandoz (generics), Consumer (divided into two divisions: Over-the-Counter and Animal Health), and Corporate...